Creating brands that feel as good as they look.
Every brand has a story, but the strongest ones know how to show it.
From logo systems and color palettes to typography and tone, I design brand identities that connect emotionally, scale seamlessly, and stand the test of time.
Powher Consult
Powher Consult, a political consulting agency, came to me ready to establish a confident, modern identity from the ground up. The goal was a look and feel that balanced strength and approachability, reflected female leadership, and felt both relevant and timeless.
The final system includes a flexible logo suite, a bold yet refined color palette, and a versatile type system that allows the brand to adapt across print and digital platforms. Each element was crafted to convey professionalism, empowerment, and trust without sacrificing clarity or visual impact.
From strategy to final production, this project demonstrates how thoughtful brand development can elevate a business and communicate its values before a single word is spoken.