Core Values
Vision
Clear sense of purpose and direction, inspiring others to work towards the most ideal future state
Thoughtful Design
Creating conceptual, strategic work that accounts for function and aesthetic appeal
Creating conceptual, strategic work that accounts for function and aesthetic appeal
Customer Service
Delivering the best solution with excellent communication and collaboration along the way
Delivering the best solution with excellent communication and collaboration along the way
Brand Stewardship
Creating consistency in the brand experience, protecting the visual brand from dilution or distortion
Creating consistency in the brand experience, protecting the visual brand from dilution or distortion
Empathy
Connecting to the humanity in others, expanding consideration beyond yourself
Connecting to the humanity in others, expanding consideration beyond yourself
Strengths + Skills
Adobe Creative Cloud • Figma
Design Systems • Email Building
Photography • UX/Web Design
Frame.io • Adobe Workfront
Systematic Approach • Strategy
Verbal Communication • Context
Tact • Emotional Intelligence
Relationship Building • Creativity
Sincerity • Proactive Leadership
Attention to Detail • Positivity
Collaboration • Aesthetic Taste
Determination • Innovation
Design Thinking
Skills
Adobe Creative Cloud
Design Systems
Email Building
Figma
Photography
Proactive Leadership
Relationship Building
UX/Web Design
Verbal Communication
Adobe Creative Cloud
Design Systems
Email Building
Figma
Photography
Proactive Leadership
Relationship Building
UX/Web Design
Verbal Communication
Summary
Creative leader with a proven track record in developing visual strategies that enhance brand experiences and drive results. Skilled in leading interdisciplinary teams to deliver innovative design solutions, managing brand stewardship, and achieving cost savings and sales growth through strategic marketing initiatives. Seeking a leadership role to shape and elevate brand experiences.
Experience
J.B. Hunt Transport Services, inc. September 2016 - Present
Manager II, Marketing Strategy
Create and maintain the visual strategies that support marketing efforts for the recruitment of truck drivers, maintenance technicians and office employees and retention and internal communication efforts for 30,000+ current employees
Manage a focused, interdisciplinary team of three talented creatives, providing them with art direction and context to produce strategic work and developing them as designers, photographers and marketers
Advocate for the proper usage of a $17 billion visual brand at a Fortune 500 company - setting the design standards - teaming up with procurement to streamline approvals and providing feedback to external vendors and departments across the company
Spearhead the creation and ongoing marketing involvement for The Scroll Shop, a company-wide program, producing seven times the sales of non company-paid, branded merchandise in the first year alone and continuing that growth in subsequent years, reaching $350,000 so far this year- the result of offering a wider selection of promotional items and apparel and creating a new and improved company store website, which has grown to include a storefront on the corporate campus
Pioneer marketing strategy for our company-wide internal printing service, aiding in the expansion to large format offerings, which had a real-world impact of reducing company spend by 53% per banner brought in-house, amounting to over $21,000 in savings in a single event
Redesigned email marketing templates, driving 74% of total hires for the year-to-date from emails sent in the past three months, and increasing average monthly hires for a separate email journey from 3.83 to 215 in the first month, significantly boosting recruitment efforts
Graphic Design Manager
Increased output of creative work while enhancing quality of deliverables by automating redundant processes, standardizing the accessibility of finished items and adding a junior designer to my team
Increased output of creative work while enhancing quality of deliverables by automating redundant processes, standardizing the accessibility of finished items and adding a junior designer to my team
Junior Graphic Designer
Developed the visual strategy for driver-facing marketing materials in line with company brand standards, and went on to assume responsibility of the design and photography for all employee-facing marketing materials
Developed the visual strategy for driver-facing marketing materials in line with company brand standards, and went on to assume responsibility of the design and photography for all employee-facing marketing materials
Education
Belmont University
B.A. Entertainment Industry Studies, Design Communications
Nashville, TN | August 2012 - May 2016
B.A. Entertainment Industry Studies, Design Communications
Nashville, TN | August 2012 - May 2016
Certifications
UX Design Series 1-7 LinkedIn Learning 2018
UX Foundations LinkedIn Learning 2018
Photography: Advanced Composition LinkedIn Learning 2019
After Effects Guru LinkedIn Learning 2020